Here is my chosen colour scheme for IT magazine. I have decided to keep the colours bright and complementary in order to attract a younger audience. I have kept in mind the school colour of green, and also the sixth form colour of blue, as to keep it in theme and for it to be recognisable. The other colours complement these but in a subtle and tonal way. I decided against using colours such as black and red, as these are normally associated with music magazines, and I think that had I used these the IT magazine would have looked too casual, and would have lost its formality that is associated with school magazines.
Logo Designs:
1. Logo number one was the final logo that was included in my magazine. The bright green used stands out from the sky blue background, and the dark green outline defines it, whilst subtlely mirroring the colour scheme. The font 'Arial Bold' is simplistic, and easy to read. And these in my opioninion are the most important factors for choosing a Logo.
2. Although I liked the 3D effect used in the second logo, I didn't use it as I felt that it was ill fitting with the rest of the magazine cover, as it was the only aspect that featured editting on the font style. Another reason that I didn't choose this logo was that it s too similar to the backgroung, colourwise and therefore ot wouldn't stand out as much.
3. Logo number three proved unsucessful as the font itself was too narrow and didn't stand out enough from the rest of the page. For this same reason the colour filter was also in effective, as it was too similar to the background. I felt that it should be bolder for it to be more appropriate.
4. Fianlly Logo four, although I think that this colour would have worked well, the main reason I didn't use it was because the font was too fussy, and looked as if it would be better fitting as part of the text as apposed to being a heading.
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