4. Corporate Image

NAME: 

I came up with a few varying suggestions for my Music Magazine which included: 

          THE BUZZ                   Hit:Record              THE MUSE                IN TUNE 

However I found that after asking a focus group, it was 'Amped' that appeared to be the most successful title. It has a direct connection to live music, which is important as I have planned for this to be a key feature within my photography. 'Amped' seemed to be the most appropriate title as it was short, catchy, and had the most resonance with my original ideas for the magazine. 

COLOURS:

LOGO:

Before creating my own masthead/logo I looked at other examples form music magazines: 

From looking at these it is clear that red and black are key themes,  for the colour scheme, and this is something that I plan to incorporate into my ow heading. It is also clear that most of them use capital letters in their logos to give a bold message, this is something that I will use as well. 

Here are some of the text types that I had considered to use before creating my logo. From these, I chose the best three to use, and then narrow it down to a final image. 

1. ARIAL BLACK-  This is the design that I ended up choosing to be my logo, as it is the most clear, and bold out of the three posible choices. It is easy to read from a distance, and fits well with the other texts used on my magazine. 

2. MAGNETO - The reason I first considered using this font was that it orginally reminded me of a logo used on a guitar brand, and this provided instant connotations with music magazines. The main reason however that I did not choose this as my logo, was because it's design isn't contemporary, and this goes against what I wanted for my magazine to be, (dealing with new music, up and coming bands and current artists)

3. ROCKWELL EXTRA BOLD - Although I liked this font, I didn't choose it for my final logo as I felt  that it was slightly more decorative than the Arial Black, and after looking at published music magazines for inspiration it became apparent that their logos were more simple in design. 

ATTENTION CATCHING TECHNIQUES: 

FLASHES: 

I decided that it would be beneficial to use a flash on the cover of my magazine, as it is a convention used regularly by magazine producers as a way to catch the attention on poetential buyers, and persuade them to purchase a magazine. 

The flash above features on the cover of my magazine. The use of 'Top 50' helps to show the vastness of the magazine, and that it will be a lengthy article. The colour is the darkest red in my colour scheme and stands out from the rest of the page. 

LANGUAGE CHOICES:

"ALL NEW FEATURE"             "EXCLUSIVE"              "+"                 "FREE"               "NO.1" 

I have used all of the above on my magazine front cover, as positive language to help promote the theme of exclusivity for my magazine, showing that it has new and exciting content, which is a ploy to draw in potential readers. Having freebies with magazines can often boost their ratings as readers know they will be getting something extra out of it. For my magazine, I based the idea on a free playlist that SPIN magazine give away with each issue. When you buy the magazine you are given access to download a free 12 track playlist that features bands and musicians from the current issue of the magazine. I thought that this would be perfect, seeing as my magazine is targeted at young people, in particular students, who on a whole tend to have little money to spare, especially in the current economical climate! A music loving student is very unlikely to turn down free music especially if it is from some of their favourite artists. 

PLAN FOR FRONT COVER 

BASIC PLAN FOR LAYOUT OF CONTENTS PAGE 

 BASIC PLAN FOR LAYOUT OF DOUBLE PAGE SPREAD