Monday, 2 April 2012

Questionnaire Results

After collecting in the results from the questionnaire that had handed out to 30 people, I made some pie charts to show the results, and conduct a small scale analysis from them. 


 From this pie chart it is clear to see that the most popular types of music were within the indie, rock and pop sub genres. This is not necessarily down to age, as I did give the questionnaires to people of variant ages, and it and it is down to the individual taste of the people I surveyed. However due to there being little response to other music genres, such as Rap and metal, I have decided that Indie/rock will be the main theme for my music magazine. 


This chart shows how much people would be willing to pay for a music magazine, the most popular category was between £2-£2.50 which I think is a very reasonable price for a good quality music magazine, without it being too extortionate. Very few people said over £3.50, but I'm presuming the ones that did are used to buying monthly magazines such as Empire, which are very high quality/quantity, but don't come out as often. I think that after looking at this, I have estimated for my magazine to cost around £2.25. So that it is high quality, but also slightly lower than competitor NME (£2.40)


Although many of the people bought music magazines every week (most popular NME, and Kerrang) it was because they were avid fans of the brand and subscribed to it regularly. The most popular choice was every few weeks, as people would often only buy the magazine if they had a particular interest in the cover stars. I think though that if my magazine is to be targeted around the theme of indie/rock music it is important to have it as a weekly magazine as it means that the audience ca have access to the latest in music news and new bands as soon as it happens, without having to wait an entire month. 

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